An unforgiving ocean market and shifts in landside operations are both pushing the question - can technology rescue shippers facing an unfavorable market? Technolgy has been quitely advancing with major technologies like AI and blockchain gaining significant ground in 2018. What impact can they bring in the maritime sector and what does that mean for terminal operators in North America?
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And, of course, there is the ongoing dissatisfaction of shippers on visibility. Active sensors on dry containers will find a market in certain situations, but the real-time knowledge shippers demand about cargo status, particularly when shipments are delayed, must come from the carriers and it's ultimately up to them to decide whether they will be willing to provide it. They certainly don't today, but with carriers talking a good game about being more customer-friendly, there is at least a chance they will finally address visibility in a real way.